Ideally, you want to target “breakout” terms and keywords to lead off your niche or e-commerce website. You should either see the increased percentage of searches for the term or just see “Breakout.” This means that the topic or query has “exploded” in search over a short period. Regarding search topics and queries, expect to see how many people are searching for them at the moment compared to the previous time. This helps provide you with more context about the term to aid you in your niche research. In search topics, you will see the entity of each term. Search queries – Keywords people typed in that are related to the topic.You can organize the results according to Top (currently most searched topics) or Rising (topics that are generating more searches and interest over time). Search topics – Terms people also searched for in relation to the topic.This shows how many people are looking for the topic on Google at any given time. Interest over time – Shows users’ interest level about the topic from 1-100 (100 being the highest).You can break down the results page into three parts: Here’s what you should see on your screen: That means you’ve exhausted the topic to its very core.įor this example, we’ve chosen Gaming > Board Games > Chess & Abstract Strategy Games. Keep clicking on the arrows until they no longer appear. You can break down the category into subcategories by clicking on the arrow.
This way, you can narrow down the selection to industries that have at least a passing interest. It’s best that you locate topics according to categories or web search. If you don’t have a topic in mind to research yet, you can explore the site to find ideas for different categories that pique your interest.Ĭlick on the hamburger icon on the top-left of the screen and select Explorer. Go to Google Trends and enter a topic on the search bar. Let’s head on straight to using Google Trends to identify topics that are trending and which among those topics you should target on your site. This makes Google Trends a unique keyword tool that you should have at your disposal to broaden your niche and product research. So if you built a site about “contactless payment” in April of 2020, you should be reaping the towards of being one of the best resources online about this topic.īy leveraging a trending topic with the potential for becoming an evergreen topic, you could generate exponential traffic, sales, and revenue! Therefore, the faster you decide on making sites from these topics, the faster you’ll become an authority for said topic. The fact that trending keywords are hot off the presses, i.e., brand-new topics that are enjoying a surge in traffic from search engines and interest, means few to no competitors for these topics. They provide you with a greater opportunity to become an authority in these topics. In fact, there’s only one advantage that matters: Now, let’s talk about the benefits of pursuing trending topics. It’s just a matter of gut feel or feeling out if the topic is something you can build upon over time, even if the luster wears off.įor example, here’s the trending graph for “gdpr:”Īfter its peak in May of 2018, the topic never reached its point of popularity again and remained out from everyone’s consciousness since then. To be honest, these are risks you’ll have to take with trending topics. It’s highly possible that the topic is trending now but will soon fade away with a whimper as if it never existed.Īlso, you don’t have historical data to support your decision on using a trending topic for your niche site or e-commerce business.
Looking for emerging trends instead of proven niches may appear to be a gamble. Why Use Trending Topics Instead of Evergreen Ones?
#Google trends alternative how to#
In this post, we’ll be looking at the advantages of targeting trending topics for your website and how to find them on Google Trends.
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